In today’s fast-changing business environment, a fast time to market often means the difference between success and failure. And Scott Moore says he was able to do just that do when he launched the Dwellpoint SaaS solution using Alpha Anywhere and Alpha’s SaaS Jumpstart Framework. The framework is software that provides all the necessary components and pages that are standard for SaaS businesses, including user authentication, client portals, and free trial status.
Dwellpoint keeps real estate agents and brokers in touch and up to date with their clients by informing them about the status of their house listing, scheduled open houses, and upcoming appointments.
The Importance of Time to Market
“I don’t see how I could possibly have launched the business so quickly without using the SaaS Jumpstart Framework and Alpha Anywhere,” he says. “The framework handled all of the Software-as-a-Service components. You don’t have to re-invent the wheel when you’re using it, because the components are already pre-built. Overall, it’s plug-and-play ready. You install it on top of Alpha Anywhere, and you’re ready to go.”
He was able to launch Dwellpoint in a matter of months. “With Alpha’s software, I was able to get right down to building the service without preparatory work,” he explains.
Without Alpha, “I would have been one of those guys running around trying to raise capital to hire a team of programmers rather than launching my site. I would have been behind the eight ball before I even got started. By the time I would have raised enough money to begin development with a traditional approach, someone else might have already seized the opportunity and beat me to market.”
He cites Alpha’s ability to cut costs as another key to the success of Dwellpoint, explaining that Alpha’s business model for the framework and Alpha Anywhere is well-suited to SaaS businesses because it scales affordably.
“The cost is so low per users that it’s very easy to turn a nice profit,” he says.
He also plans to use Alpha Anywhere’s offline capabilities. “It’s not uncommon for agents to be in areas where they you’re have a mobile connection, and with the offline capabilities, they’ll still be able to be productive,” he explains.
Summing up his experience with Alpha Anywhere and the SaaS Jumpstart Framework, he says, “Overall perhaps the biggest benefit was that it allowed me to think like a businessman and entrepreneur, not like a programmer – and then launch my business fast.”
For more information about Moore and Dwellpoint, read this case study.
